business development
...any enterprising activity that leads to or is intended to lead to building and maintaining working relationships, or that may be referred to as new business development. This definition focuses direct marketing activities of which networking is the most effective precursor to the sale of goods and services. The website, wiseGEEK.com, has an article which defines business development by stating that it is ... a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market (source of quote).
Wet Feet.com has an article titled, Business Development, which states that it's ... a combination of strategic analysis, marketing, and sales (source of quote).
Sometimes the business development is substituted for enterprise development. We (who we are), however, advocate keeping the two terms separate, defining the latter as an business initiative that ... adheres to fundamental business principles or is a business itself. Enterprise development is change brought about by a project. It is the creation or strategic improvement of operating entities organized for purposes of providing goods and services within economies (more definition of enterprise development).
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